Case studies 
About me 
Design with as much care for the people I work with as for the users I design for.
Over 10 years in product design
Banking, fintech, and B2B e-commerce
Drove a local payment network launch
9M+ users across Peru's major banks
Experienced in behaviour change
Payments, loyalty, onboarding for skeptical users
MA Digital Mgmt, Hyper Island
Amsterdam-based. English, Spanish, Dutch WIP
Over 10 years in product design
Banking, fintech, and B2B e-commerce
Drove a local payment network launch
9M+ users across Peru's major banks
Experienced in behaviour change
Payments, loyalty, onboarding for skeptical users
MA Digital Mgmt, Hyper Island
Amsterdam-based. English, Spanish, Dutch WIP
Case studies
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64,3% nav bar use
+27,9% orders visits
+3,4% club visits
-22,1% hamburger menu usage
How efficient navigation solved our biggest reordering obstacle
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Apr ’26 Apr ’26 -
Navigation Navigation -
Product design Prod. design
I identified that reordering users were repeatedly navigating between the product list and order history through a hidden hamburger menu. I designed and tested a bottom nav bar that brought key sections within reach, validated with real data, and iterated to make reordering faster and easier.
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All sessions led to backlog-ready design initiatives
Familiarity with user behavior increased from 2.7 to 4.5/5
100% recommended keeping sessions recurring
When discovery became a team sport
- Nov ’26 Nov ’26
- Ways of Working W.o.W
- UX research UX research
A simple ritual changed the way our team worked. Insights coming out of discovery rarely reached the people building the product and I wanted to fix that. I designed and led the concept of Hotjar Watchparties, where developers and designers observed real user struggles together and built shared ownership over the solution.
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S/ 200.00 increase in monthly spending
Visa Premia holders: 10% increase in mobile-first users
2X in amount of coupons redeemed per month
Designing for users who didn't yet trust digital banking
- 2020 2020
- Loyalty program Loyalty program
- Product design Prod. design
I led the end-to-end redesign of Interbank's Visa Premia loyalty program, for users who were just warming up to online banking and were skeptical of big banks. Through multiple rounds of interviews and design iterations, we turned a program people had stopped using into one that doubled coupon redemption in six months.
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Design principles
Basically how I see, understand and practice design Design is a mindset, not a role
Design becomes most powerful when it stops being the responsibility of a specific team and starts being a shared way of approaching problems. My work aims to balance equal parts design mindset and craft.
Design should be experienced
First-hand experience along the design journey creates a different kind of understanding. Getting the right people into the process, not just the output, is one of the highest-leverage things a designer can do.
Design is also the environment
The culture, the collaboration, the way a team shares information and makes decisions are all design problems too, and I've found that some of the most meaningful changes I've contributed to had nothing to do with a screen.